The implications of new social media on organizations and how it applies to marketing.
This CMA morning roundtable will focus primarily on social media and how it can be strategically applied to business and integrated with your plan.
The panelists will provide perspectives on how some companies are experimenting with social media and how others are using it to provide tangible results.Discussions will focus on the implications for the organization, the short-term impacts and long-term productivity goals as well as how these results are being quantified and what the technological barriers are at the moment.
Questions that will be answered include; How was engagement for the initiative built internally? How are companies using social media to target and start dialogue with specific audiences? What is the consumer’s apparent willingness to participate in social networking? What do you see as the potential impact on social networking once it becomes "invaded" by marketers?
Moderator:
Panelists:
Who should attend?
Marketers who want to learn more about the impact of social media and the ramifications of its use as a marketing channel.
